Frito-Lay’s latest roster of “Simply” products includes numerous, preservative-free versions of all its major chip brands, including sea salt Ruffles and Tostitos, cheddar jalapeno Cheetos, and now, Simply Organic White Cheddar Doritos. The new, organic Doritos carry just as much fat and 81 percent the sodium of regular nacho cheese Doritos, and they also pack ten extra calories per serving.
In other words, this is still processed junk food, and you should steer clear. The push from Frito-Lay to make Doritos and other popular chips organic likely has to do with the accelerating partnership between Amazon and Whole Foods. The thinking: As Whole Foods becomes more open to Amazon’s e-retail strategies, they’ll begin turning toward major food companies to keep their inventory up with the pace of consumer demand. Of course, these Big Food products will still need to satisfy Whole Foods’ nutritional criteria for items sold by the chain. These organic chips achieve that goal, but barely.
For a salty snack that satisfies your cravings, you’re better off reaching for trail mix or a low-sugar granola bar. Or, if you want meals that will keep you fuller for longer and reduce your hunger for those unhealthy options, try the Metashred Diet from Men’s Health today.