By now, we know that Kim K can pull off just about any hair color—and based on her new hue, platinum is so her thing.
Via Instagram, Kim K revealed that she was shopping to pick up Nexxus Emergencee Treatment.
Buy it: $19.99, nexxus.com
“Oh, no big deal, just came into the Nexxus store. My hair being bleached, I have to get this new Emergencee protein treatment. So excited,” she said.
The hair repair treatment—designed to be used post-color treatment—packs marine collagen and elastin proteins to reconstruct broken protein structures and boost strands’ strength. It’s the reason why her hair looks resilient and strong.
Source: This Is How Kim Kardashian Gets Gorgeous, Healthy Hair