Michelob Ultra just debuted a new organic beer with even fewer calories and carbs than its original counterpart — but don’t think an organic label gives you free reign to pound it like water.
The company known for creating the original “low-carb beer” just announced the launch of Michelob Ultra Pure Gold, made with organic grains and free of artificial colors or flavorings. It clocks in at just 85 calories and 2.5 grams of carbohydrates per bottle — 10 fewer calories than the original Michelob Ultra.
The taste is a little different, too. “Gold has what we like to call a fuller ‘mouth-feel’ with a longer finish,” Azania Andrews, Vice President of Michelob Ultra, told Men’s Health. “It also has a little bit of a heavier body.”
Organic? Low in calories? Before you go pound a six-pack of these bad boys, there are a few things to keep in mind.
Organic doesn’t automatically mean “healthy”
Michelob Ultra’s Pure Gold is made with organic grains grown on farms in Cartersville, Georgia. But keep in mind that whether or not a product is organic has virtually zero impact on the bare-bones nutritional value.
So is it worth it to go organic with your beer? It depends — buying organic foods definitely can reduce your exposure to sketchy pesticides, some foods more than others (here’s a list of foods we recommend you always buy organic). Outside of that, buying and living an organic lifestyle is a pretty personal decision.
“There aren’t any light beers from mainstream brewers offering an organic product,” Andrews said. “We wanted to make a light beer for those who prioritize eating and shopping organic.”
Plus, this is still alcohol we’re talking about
No matter what you’re drinking, alcohol is still alcohol. We all know it isn’t the best for your body, and we’re not just talking about the killer hangover that comes with a big night out. Science says habitual binge drinking can have very serious long-term consequences, like accelerating the clogging of arteries.
That being said, Pure Gold is one of many tasty light beers that’ll help you cut back on calories and carbs the next time you head the to bar — just be prepared to pay more than you’re used to, because it’s organic. And if you’re looking for more tips on how to make your night out a little healthier, click here.